The Best Strategies Are Not “Let’s Dip Our Fingers in the Water and See What Happens” Moments
STRATEGY = COMMITMENT
Doing the Work Up Front Insures Absence from the Strategy Du Jour Trap
50% of Todays S&P 500 Companies Will Disappear in the Next 5 years
"The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
— Mark Zuckerberg, Founder & CEO of Facebook
According to a 2016 report by Innosight (“Corporate Longevity: Turbulence Ahead for Large Organizations“) corporations in the S&P 500 Index in 1965 stayed in the index for an average of 33 years. By 1990, average tenure in the S&P 500 had narrowed to 20 years and is now forecast to shrink to 14 years by 2026. At the current churn rate, about half of today’s S&P 500 firms will be replaced over the next 10 years as “we enter a period of heightened volatility for leading companies across a range of industries, with the next ten years shaping up to be the most potentially turbulent in modern history” according to Innosight.
Culture Cures the Thirst
"Culture eats strategy for breakfast."
— Peter Drucker, American economist and pioneer of modern management theory
Culture is the other leg of great strategy because amazing cultures are the result of companies that have determined that their culture will be one of innovation, encouragement of ideas, forgiveness for failure, and rewards for brand elevation. How has Greg helped others improve organizational culture.
Inventory skillsets and make sure people have the right talent, engaged enthusiasm and a personalized prescriptive plan to help them achieve their specific goals financially and professionally.
Distribute challenges across the organization to ensure contribution, differing insights and participation in a curated outcome allowing each participating group to feel their voice was heard and provide execution.
Create a “WOW!” culture that allows contributors to go above and beyond and surprise and delight both internally and with customers. Clients who feel your organization supports its team, want to support the organization.
Create a well-layered organization that has highly experienced talent working closely as mentors with newer talent to help younger talent avoid pitfalls and find encouragement in trying new things through idea exchange.
EXAMPLE STRATEGY
Proprietary Shareable Content Model.
In the above model we create pipes that move stories across the “customer touch” organization to allow a single piece of shareable content to work across the organization. In this model the single story developed by a customer interchange with a sales developer, was useful in marketing to tell a brand usage story and allowed customer service representatives to use he story in helping clients add additional services and validate their purchases. Likewise s challenge with a competitors product might be gathered by customer service and shared with sales and marketing whereby sales can develop a better understanding of challenges customers are experiencing and created questions that uncover those challenges. When loops are engaged the organization not only has a better way to capture revenue, but overall the organization is engaged at a higher level and more interested in the work they are doing.
SIX SET WAVE STRATEGY
When you adopt the Six Set Wave Strategy in your organization you will produce a groundswell that will deliver a set of waves that move your organization forward while ensuring the right people are riding the wave. The energy of a swell is carried in the group, not in each individual wave.
The SIX WAVE STRATEGY was designed to see , quick progressive change in organizations which drives fundamental changes in sales, marketing client engagement while creating substantially higher brand equity and value.